Arkansas is a creepy place in my opinion.

It is also home to one of America's worst towns! Pine Bluff!! It's so interesting to see how SCS will handle some of America's poorer states like Arkansas. Really curious.

That isn't to say they don't have nice places, they do. NW Arkansas is quite nice. The further south you go the worse is gets. This becomes especially true when entering swampy and poor Louisiana.
The "cola" river is the muddy Mississippi River I think.