It is interesting how all their comics have the comic be read in weird directions. I understand some cultures read from an opposite direction of ours, but they even take it to a whole new level of reading down, than up, then down, then up. Some creative choice?
I'm not sure myself, but this one is being read from right to left. Japanese and Chinese are read from right to left, but they can also be read horizontally right to left.
Chinese can do vertical, top to bottom, right to left.