The highway truck made by Ural is like
Ural Motorcycle starting making the motocross bikes.
Or like a drum or flute made by Stradivari

.
It’s possible, but it’s a big out-of-character acting.

But... there are a lot of highway truck manufacturers who tried to create a racing truck. And KamAZ succeded — I don’t remember ZiL or Ural in
Dakar, but KamAZ team have the most wins for last 20 years!